North American e-sports company FaZe clan has partnered with celebrated Japanese pop artist Takashi Murakami to launch a limited edition gaming merchandise collection.
The collection includes esport jerseys and multiple mousepads and will feature Murakami’s signature smiling flower pattern. It will be exclusively available on the NTWRK app from 28th June, 12:30 AM IST. The retail price of the products will range from $50-$100.
Born in 1962, Murakami is the originator of the superflat theory, which reconstructs Japanese traditional paintings and the origin of Japanese contemporary through the visuals of anime and manga. The undertaking also marks his first esports collaboration.
In a statement, Murakami says, “Some people may think our pairing rather incongruous, but in 30 years’ time, the meaning of this collaboration within art historical context will perhaps be reviewed and reassessed. And so, while I felt a bit shy about doing a collaboration with such young people, I went along with their request, trusting in the freshness of the landscape the future audience will see in this project.”
The CEO of FaZe clan, Lee Trink stated:
“All of us at FaZe are humbled by Takashi Murakami’s decision to collaborate with us on this special project. To work with an iconoclast, visionary, and cultural seer is an honour.
“Myself and many members of FaZe have admired Takashi Murakami’s work and the impact he’s had on culture for years. We’re grateful that he has trusted us to shepherd his artwork into the gaming community, which we see as a historic moment for FaZe Clan and all of gaming.”
2021 is proving to be a busy year for FaZe, with the organisation also announcing various collaborations with Seth Rogan, DC and Microsoft.
Although this is Murakami’s first collaboration, it’s part of an on-going trend within the e-sport and gaming industry. The likes of Jeff Staple and Heron Preston have created jerseys for various e-sport companies while big brands like Nike, Louis Vuitton, Gucci have experimented with gaming in different ways.
These positive collaborations with artists and persona of various different spheres will go on to increase the value and reach of the esports and gaming industry.
Featured Image: Credits-FaZe Clan